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International Marketing

International Marketing

Whether an experienced exporter, new to the export business, or looking to get started as an exporter, TDA's International Marketing Program is ready to help with export readiness training opportunities, links to a wide variety of federal, state and regional resources, and a staff of seasoned export marketing professionals. Contact us for more information on upcoming training events, export trends and statistics. If you have questions understanding export regulations - we're here to help!

Jon Garza, Director for Commodity Reporting and Export Pens - (512) 463-6098
Carlos Guerrero, International Marketing Coordinator - (512) 463-6507

Is Your Company "Export Ready"?

Your company may be more "export ready" than you think. Take the Export Readiness Test and discover your company's potential to take your agri-business worldwide.

Many small companies believe exporting is only for large, multinational companies, but the U.S. Department of Commerce reports that the majority of American businesses sending their goods and services overseas are companies of 20 employees or fewer. Small companies often find success in exporting due to the "niche" status of their product or through specialized services.

Export Assistance and Training

The Branded - Market Access Program (MAP) is a federal matching reimbursement program. It reimburses a company for up to 50 percent of its expenses related to export endeavors. The Foreign Agricultural Service (FAS) and the Southern U.S. Trade Association (SUSTA) administer this program. TDA actively recruits companies to participate in the program and provides guidance to companies to fill out the application and to identify approved expenses and activities.

Reimbursable activities include advertising, trade shows, travel and per diem costs related to foreign trade shows, promotions and labeling. See if your company qualifies for the MAP Branded Program.

MAP 2013 Fiscal Year  Deadline:
Jan. 1 - Dec. 31, 2013
Applications will be accepted as long as funding is available

Texas Livestock Goes Global

Only a livestock marketing program as big and bold as the Lone Star State it represents could possess the resources to bring buyers and sellers together to facilitate the export of livestock and premium livestock genetics to destinations around the world.

No matter what type of Texas livestock you are selling or searching for, TDA's Marketing staff is available to help you find what you need. Providing exceptional personal assistance, TDA's bilingual livestock marketing specialists are a source of information, and can even assist in coordinating buying trips for ranchers and others in the market for purebred or commercial livestock genetics. TDA livestock marketing specialists can do everything from arranging itineraries and meeting buyers at the airport to escorting them to Texas ranches, serving as guides and translators.

Exporting Livestock South of the Border?
Check here for the latest border livestock export regulations and information regarding the Livestock Export Pens.

State Trade and Export Promotion (STEP) Program

The State Trade and Export Promotion Program is a trade and export initiative administered by the U.S. Small Business Association. Funded by federal grants and matching funds from the states, the STEP Program is designed to help increase the number of small businesses that are exporting and to raise the value of exports for those small businesses that are currently exporting. For 2012, Texas' approved project will focus on three key markets, the People's Republic of China, the United Arab Emirates and the Republic of Korea. For more information on this program, contact Carlos Guerrero at (512) 463-6507.

Certificate of Free Sale and Sanitation

The Texas Department of Agriculture is aware that considerable confusion exists surrounding a frequently requested document called the Certificate of Free Sale and/or Certificate of Origin. If a Certificate of Free Sale and/or Certificate of Origin is requested, the Texas Department of State Health Services' (TDSHS) Food and Drug Licensing Group issues an official document called the Certificate of Free Sale and Sanitation (CFSS). For general information visit the Texas Department of State Health Services website and click on "Frequently Asked Questions", or call (512) 834-6626.

For exportation information for meat, poultry and egg products, please visit the U.S. Department of Agriculture's Food Safety and Inspection Service website or call (888) 674-6854.

If difficulties persist with an exporter, or your company needs more information, please e-mail us at

GO TEXAN Partner Program (GOTEPP)

TDA's GO TEXAN Partner Program can be used to offset international marketing expenses such as trade show participation, in-store promotions, point of sale materials and more. Contact Karen Reichek at (512) 936-2450 for application assistance or more information.

Foreign Agricultural Service

The following programs are services of  FAS:

U.S. Suppliers List - a searchable database of over 3500 U.S. exporters and their products. The list is distributed by FAS' overseas offices to potential customers. 

Foreign Buyers
- FAS' overseas offices have made key contacts in foreign markets to develop a buyer list for U.S. agricultural products. Database containing over 25,000 foreign buyers of food, farm, fish, seafood and forest products in 80 countries. 

CCC Export Credit Guarantee Programs (GSM) 102/103
- Encourage exporters to buy in countries where credit is necessary to maintain or increase U.S. sales but where financing may not be available without CCC guarantees. 

Facility Guarantee Program (FGP)
- Provide payment guarantees to facilitate the financing of manufactured goods and services exported from the United States to improve or establish agriculture-related facilities in emerging markets.

The Southern United States Trade Association (SUSTA)

TDA is a member of the Southern United States Trade Association (SUSTA). This association is a non-profit agricultural export trade development association comprised of the departments of agriculture of the 15 southern U.S. states and the Commonwealth of Puerto Rico.

Collectively, the member state departments of agriculture work together to conduct a wide variety of food and agriculture promotions and to recruit for the Market Access Program (MAP) for branded products.

Additional Export Related Information

Ag Export Links
Ag Export Links puts exporters in direct contact with service providers who specialize in the export of agricultural products.


Worldwide AgLink is a U.S. Department of Agriculture program with the goal of promoting U.S. trade and investment activities with emerging market countries while enhancing the entrepreneurial skills of foreign managers.

Federation of International Trade Association

FITA offers a comprehensive searchable database of international trade Web resources. More than 8,000 links to international trade/import-export websites are annotated and indexed.

Foreign Agricultural Service

FAS works to improve foreign market access for U.S. products. FAS operates programs designed to build new markets and improve the competitive position of U.S. agriculture in the global marketplace.

U.S. Census Bureau

The Census Bureau strives to be the pre-eminent collector and provider of timely, relevant and quality data about the people and economy of the United States. Exporters and importers will find the Schedule B Section of the website particularly useful to identify the 10-digit export code for any potential export product.

U.S. Commercial Service

The U.S. Commercial Service offers valuable assistance to help your business export goods and services to markets worldwide. This site provides access a global listing of trade events, international market research and practical tools to help with every step of the export process.

U.S. Customs

U.S. Customs regulates all U.S. borders and points of entry. It's website gives detailed information about trade issues, U.S. ports and points of entry, customs documentation and enforcement issues.

U.S. Exporter Assistance - Trade Events
Trade Events provides links to international and U.S. trade show information and calendars.

U.S. ITC 2000 Tariff Database

The Tariff Database includes planned staged tariff reductions (where applicable) and 3-year import data.


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